David Ogilvy

Explore 2 quotes by David Ogilvy

Sort

It is the professional duty of the advertising agent to conceal his artifice. When Aeschines spoke, they said. "How well he speaks." But when Demosthenes spoke, they said. "Let us march against Philip."

Confessions of an Advertising Man

Confessions of an Advertising Man Confessions of an Advertising Man

More information about this quote

Topic

Author

Source

Language

Time

Authentication Score 3

More information on Authentication Score coming soon.

Citation

Ogilvy, David. Confessions of an Advertising Man. Atheneum, 1963, ch. 5.

Citation text copied to clipboard.

The consumer isn't a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything.

Confessions of an Advertising Man

More information about this quote

Topic

Author

Source

Medium

Language

Time

Authentication Score 1

More information on Authentication Score coming soon.

Citation

Ogilvy, David. Confessions of an Advertising Man. Atheneum, 1963, ch. 5.

Citation text copied to clipboard.