It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.

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Jobs, Steve. "Steve Jobs: 'There's Sanity Returning'." Interviewed by Andy Reinhardt. BusinessWeek, 25 May 1998.

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A quote by Steve Jobs about product design: “It's really hard to design products by focus groups. A lot of times, people…”

A quote by Steve Jobs about product design: “It's really hard to design products by focus groups. A lot of times, people…”

A quote by Steve Jobs about product design: “It's really hard to design products by focus groups. A lot of times, people…”