Customers

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The customer is always right.

Marshall Field

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Field, Marshall. "America's Biggest Taxpayer Is a Merchant Prince of Chicago: Leads Country's Big Taxpayers." The Sunday Herald, 3 Sept. 1905, Women's section, p. 10, col. 2.

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Your most unhappy customers are your greatest source of learning.

Bill Gates

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Gates, Bill and Collins Hemingway. Business @ the Speed of Thought. Grand Central Publishing, 1999.

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It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.

Steve Jobs

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Jobs, Steve. "Steve Jobs: 'There's Sanity Returning'." Interviewed by Andy Reinhardt. BusinessWeek, 25 May 1998.

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The customer is never wrong.

Cesar Ritz

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Ritz, Cesar. Quoted in Piccadilly to Pall Mall: Manners, Morals and Man, by Ralph Nevill and Charles Edward Jerningham. Duckworth & Co, 1908.

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