Don't sell the steak; sell the sizzle. It is the sizzle that sells the steak and not the cow, although the cow is, of course, mighty important.

Elmer Wheeler

More information about this quote

Topic

Advertising and marketing

Author

Elmer Wheeler

Statement Type

Advice

Language

English

Time

1936 1930s 20th century

Occupation

Writer

From

United States

Authentication Score 3

Citation

Wheeler, Elmer. "Wheelerpoint #1." Tested Sentences that Sell. Prentice-Hall, 1937.

Illustrated Quote

A quote by Elmer Wheeler about advertising and marketing: “Don't sell the steak; sell the sizzle. It is the sizzle that…”
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A quote by Elmer Wheeler about advertising and marketing: “Don't sell the steak; sell the sizzle. It is the sizzle that…”
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A quote by Elmer Wheeler about advertising and marketing: “Don't sell the steak; sell the sizzle. It is the sizzle that…”
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Related Quotes

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Another quote from the 1930s

It is Toussaint's supreme merit that while he saw European civilisation as a valuable and necessary thing, and strove to lay its foundations among his people, he never had the illusion that it conferred any moral superiority. He knew French, British, and Spanish imperialists for the insatiable gangsters that they were, that there is no oath too sacred for them to break, no crime, deception, treachery, cruelty, destruction of human life and property which they would not commit against those who could not defend themselves.

C.L.R. James

The Black Jacobins

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More information about this quote
Topic
European imperialism

Author

C.L.R. James
Source
The Black Jacobins
Genre
Political literature Historical literature
Language
English
Time
1938 1930s 20th century
Authentication Score 3
Citation

James, C.L.R. The Black Jacobins: Toussaint L'Ouverture and the San Domingo Revolution. Secker & Warburg, 1938, ch. 12.

Another quote of the following type Advice

Ask, and it shall be given you; seek, and ye shall find; knock, and it shall be opened unto you.

Jesus

Matthew 7:7

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More information about this quote
Topic
Prayer Seeking God Seeking Sermon on the Mount
Speaker
Jesus
Source
Gospel of Matthew The Bible
Medium
Scripture
Genre
Religious literature
Statement Type
Advice
Language
Greek
Time
60 60s 1st century
Era
Classical antiquity
Authentication Score 3
Citation

The Holy Bible: The King James Version. 1611. (Matthew 7:7).