Don't sell the steak; sell the sizzle. It is the sizzle that sells the steak and not the cow, although the cow is, of course, mighty important.

Elmer Wheeler

More information about this quote

Topic

Advertising and marketing

Author

Elmer Wheeler

Statement Type

Advice

Language

English

Time

1936 1930s 20th century

Occupation

Writer

From

United States

Authentication Score 3

Citation

Wheeler, Elmer. "Wheelerpoint #1." Tested Sentences that Sell. Prentice-Hall, 1937.

Illustrated Quote

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A quote by Elmer Wheeler about advertising and marketing: “Don't sell the steak; sell the sizzle. It is the sizzle that…”
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A quote by Elmer Wheeler about advertising and marketing: “Don't sell the steak; sell the sizzle. It is the sizzle that…”
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Related Quotes

Below are one or more quotes that share at least one tag with the quote at the top of the page

Another quote from the 1930s

Men have gained control over the forces of nature to such an extent that with their help they could have no difficulty in exterminating one another to the last man. They know this, and hence comes a large part of their current unrest, their unhappiness and their mood of anxiety.

Sigmund Freud

Civilization and Its Discontents

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More information about this quote
Topic
Downsides of technology

Author

Sigmund Freud
Source
Civilization and Its Discontents
Genre
Philosophical literature
Language
German
Time
1930 1930s 20th century
Authentication Score 3
Original Citation

Freud, Sigmund. Das Unbehagen in der Kultur [The Discomfort in Culture]. Internationaler Psychoanalytischer Verlag Wien, 1930, pt. 8.

Current Citation

Freud, Sigmund. Civilization and Its Discontents, translated by James Strachey. W. W. Norton & Company, 2021, pt. 8.

Another quote of the following type Advice

Trust in the Lord with all your heart, And lean not on your own understanding;
In all your ways acknowledge Him, And He shall direct your paths.

Proverbs 3:5-6

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Read this verse at Bible Hub
More information about this quote
Topic
Trust in God God and man
Source
Proverbs The Bible
Medium
Scripture
Genre
Religious literature
Statement Type
Advice
Language
Hebrew
Time
686 BC 680s BC 7th century BC
Era
Classical antiquity
Authentication Score 3
Citation

The Holy Bible, New King James Version. Thomas Nelson, 1982. (Proverbs 3:5-6).